| Registro completo |
| Provedor de dados: |
Organic Eprints
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| País: |
Germany
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| Título: |
Consumer concerns regarding additional ethical attributes of organic food
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| Autores: |
Zander, Katrin
Hamm, Ulrich
Freyer, Bernhard
Goesssinger, Katharina
Naspetti, Simona
Padel, Susanne
Stolz, Hanna
Stolze, Matthias
Zanoli, Raffaele
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| Data: |
2011-09
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| Ano: |
2011
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| Palavras-chave: |
Markets and trade
Consumer issues
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| Resumo: |
In a world where more and more organic products are mass produced, and where most consumers have little – if any – contact with the organic farmers who have produced their food, many people feel that the underlying principles of the organic movement are coming under threat. According to our research consumers are mostly interested in additional ethical attributes like “higher animal welfare standards”, “regional/local production” and “fair producer prices” and they are willing to pay more for organic products which are produced following these higher standards. This gives producers the opportunity to differentiate their products in the organic market. When communicating these additional ethical attributes of organic food producers must take care to use a wording in accordance with their customers‟ comprehension in order to build up and sustain a trustful producer-consumer-relationship.
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| Tipo: |
Conference paper, poster, etc.
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| Idioma: |
Inglês
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| Identificador: |
http://orgprints.org/19775/1/177.pdf
Zander, Katrin; Hamm, Ulrich; Freyer, Bernhard; Goesssinger, Katharina; Naspetti, Simona; Padel, Susanne; Stolz, Hanna; Stolze, Matthias and Zanoli, Raffaele (2011) Consumer concerns regarding additional ethical attributes of organic food. In: Neuhoff, Daniel; Halberg, Niels; Rasmussen, Ilse A.; Hermansen, J.E.; Ssekyewa, Charles and Sohn, Sang Mok (Eds.) Organic is Life: Knowledge for tomorrow, ISOFAR, Bonn, 2, pp. 22-24.
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| Editor: |
ISOFAR
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| Relação: |
http://orgprints.org/19775/
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| Formato: |
application/pdf
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